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Advertising Campaigns The most efficient, effective way to turn prospects into customers is with a strategically planned Advertising Campaign. Two important factors in determining the effectiveness of advertising are reach and frequency. Reach is a percentage of how many of your target audience you expose to your messages. Frequency is how often your message is in front of them. The success of a campaign occurs at the optimal intersection of reach and frequency. A campaign can be a series of postcards sent out each month for 3 months. Or it can be a television or radio campaign of a series of related commercials. To
talk about how a focused advertising campaign can grow your business, call or email us today. |
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