November IMPACT

The Call to Action - What's That?

Advertising is about getting someone's attention and causing them to change their behavior. The behavior you want is for that person to call you, email you, come into your store, and/or buy your product or service.

Yet many ads don't tell people what to do. Those aren't really ads. They're branding - they're marketing. Advertisements are designed to generate a response now. Your prospects won't change their behavior unless you tell them to.

That's where the Call to Action comes into play.

Ads without a call to action could be a waste of money. If your purpose is to inform, then you don't need a call to action. But if your reason for advertising is to grow your business, then you do need a call to action.

It needs to be on your brochures, all over your website, on every direct mail piece, and every display ad.

A Call to Action is simple:

• Call Now

• Visit Our Website

• Come See Us

• Make an Appointment Today

• Call to Set Up a Complementary Consultation

You can create effective Calls to Action yourself, or you can ask us to help you.

At Klein Creative Advertising, we create advertising that has a positive impact on the bottom line. Meet with us today to talk about how we can help you create ads that resonate with your target prospects to turn them into customers.

Call Today! (972) 994-9793

(How’s that for a Call to Action?) 

Current IMPACT Newsletter

Past Newsletter Archive

August IMPACT

Who's Your Best Prospect?

July IMPACT

The ME Networker

June IMPACT

Selling vs. Networking

May IMPACT

Commodity vs. Product

April IMPACT

Not so Nice to Meetcha