 |
 |
||
|
|
||
|
|
May IMPACT Commodity vs. Product When someone asks you what you do, is your answer a conversation starter or a conversation killer? The Conversation Killers are Commodity Statements. Your Conversation Starters are Product Statements. Examples of Commodity Statements/Conversation Killers: "I'm an Insurance Agent." "I sell Real Estate." "I'm a CPA." "I'm in Sales." How about dumping the Conversation Killers and saying something that compels people to ask you questions? The same answers posed as Product Statements/Conversation Starters:
Do you think these might start a conversation? Is there a better response then, "Tell me more." or "What do you mean by that?" Once you have someone's interest, you can ask them questions about their needs. And you've advanced the sales process. Your Product Statement answers the questions most important to your listeners. Your listeners are listening to radio station WII-FM. What's In It For Me? So answer them by telling what you do for your customers. How do you impact people's lives? What result for your clients does your company offer? And give your answer/Product Statement in a way that is not selling. Tell about what you do by talking about ‘people' or ‘my customers' or ‘clients.' The more you get rid of sales language and turn it into networking language, the more people will become your customers. I'll address this selling vs. networking dichotomy in next month's Target Impact Newsletter. Now go out there and grow your business! |
|
Past Newsletter Archive |
|
The Call to Action - What's That? |
|
Who's Your Best Prospect? |
|
The ME Networker |
|
Selling vs. Networking |
|
Not so Nice to Meetcha |
info@kleincreative.tv 972-994-9793 Copyright 2006, 2007, 2008 Klein Creative