Creating March Madness For Your Business

What Do March Madness and the Final Four Have To Say About Messaging?

Every year TV, sports bars, restaurants, and retail stores talk basketball in March. Well, to be truthful, they don’t just talk about it, they shout about it.

March Madness is a great example of successful Business Messaging. We all know what it means. It gets the attention of the people who care, even those who only care during March.

This brand has become a Powerhouse because it has the Final Four in more ways than one. There’s the Four NCAA Basketball Championship Teams AND The 4 C’s of Business Messaging.

The First C of Business Messaging – Creative

March Madness is a unique message that is alliterative, pithy, and clever. It just sounds fun.

Did you know it was coined by H.V. Porter in 1939 and originally referred to the end of season tournament held by the Illinois High School Association? It wasn’t until the 1980’s that March Madness was used for College Basketball.

Your message can and should be Creative.

The Second C of Business Messaging – Captivating

March Madness invokes feelings and emotions of past experiences. It resonates with Basketball lovers. It resonates with Sports Fans.

It reaches the intended audience and what they FEEL about it.

Your message can and should be Captivating.

The Third C of Business Messaging – Concise

March Madness shows the power of the economy of words. Everyone knows it’s the pinnacle of the College Basketball season. The goal of every Division I team is to win this tournament. Every fan wants their team to appear in The Final Four and win it all.

Your message can and should be Concise

The Fourth C of Business Messaging – Consistent

It’s easy to see how this is a consistent brand. March Madness is now a jointly held registered trademark of the NCAA and the Illinois High School Association. It’s all over the place this time of year.

Your message can and should be Consistent

One of the best ways to evaluate your Business Messaging is to compare it to a successful brand.

How do you match up to March Madness?

Would you rate your messaging in the Sweet Sixteen? How about the Final Four?

Is your Business Messaging Championship quality?

It can be.

Check out http://tinyurl.com/jeffsbrain to learn about the Custom Business Messaging Program we’re offering.

Be Champions,