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July IMPACT The ME Networker Remember
the person at that recent networking meeting or Chamber event who spent
the whole time collecting business cards? Did he ask any questions
besides, “Can I have your card?” Did he even look at the cards? There’s
a pretty good chance, if you looked over during the time when people were
giving their 30 second commercials, that he wasn’t paying attention. He
might even have taken that time to flip through his little pile of cards,
his little treasure hoard. And after the meeting, he contacted everyone to
try to sell them something. You’ve
witnessed a Me Networker in action. This MIGHT be an extreme example, but,
then again, it might not. Networking is not a contest to see who can
collect the most business cards. Networking
is a two-way street. We network to grow our business, but we also network
to help other people grow their businesses. It doesn’t work if you leave
out that second part. You’ve
heard the following complaints: ”I
never get any referrals.” ”That
group didn’t work for me.” “They’re
just cliquey and only do business with each other.” I’m
willing to bet that the people saying those things aren’t GIVING
referrals. Their 1-on-1s are sales meetings. They come to each meeting
with a ME agenda. Don’t
be a ME Networker. Those
of us who go to networking events with a giving agenda win the game of
networking in the end. Instead of saying to yourself, “I’m going to
get 2 referrals today,” try, “I’m going to GIVE 2 referrals
today.” You’ll
be amazed at the outcome. Win
the Networking Game •
Become a
resource of referrals for your clients, vendors, and associates. •
Use 1-on-1s
to learn about the other person: o
What are
good referrals for them? o
What are
good strategic partners for them? •
Show up –
don’t miss meetings and be present in the room when you are there. •
Seek to
meet people in the circle of influence of the people in the room. Give a clear, concise message every time you stand up to say what you need. |
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Past Newsletter Archive |
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The Call to Action - What's That? |
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Who's Your Best Prospect? |
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Selling vs. Networking |
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Commodity vs. Product |
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Not so Nice to Meetcha |
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